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Just for the Health of It

Everyone Loves Click Funnel

Every website has a main objective and to obtain the objective you set goals.

Those goals are broken into steps that have to be taken in order to reach the goal which gets you one step closer to fulfilling your objective.

The process of going through each step is your funnel.

Goals allow you to see the conversion rate and monetary value of your traffic.

Funnels allow you to monitor how frequently your site visitors start the conversion process, complete it, abandon it and at what point they abandon so you can work on ways to improve your return on investment (ROI).

Some examples of goals might be tracking how many people completed your sales process and reached the thank you/download page.

It might be monitoring what percentage buyers take you up on your upsell offer and where in the process the rest abandon the offer.

For this demonstration, we will be using Google Analytics goals to measure how well our about page works at sending visitors to our services page.

To get started you will need:

First: To have your goals (up to 20) and funnel figuredSecond: To know the URLs for each page in your funnel (up to 10)

Third: To know the value of your goal (optional) – you’ll find an explanation further down.

Fourth: An existing Google Analytics account with the tracking code installed on your website.

Step #1: Choose Your Profile & Navigate to Goals Setup Area Log into your account and from the View Reports dropdown, select the site in which you want to set up your goals.

Select “Goals” from the left sidebar.

In the Goals Overview section, click the “Set up goals and funnels” link at the bottom.

Step #2: Set Up Goals In the goals section, you have the option to add up to four sets of conversion goals. You can then add up to 5 goals per “set”.

Click “Add goal” next to Goals (set 1) to get started.

You’ll have several places to fill in to get your goal set up. Let’s quickly go through each item…

Goal Name: Name your goal something you’ll quickly recognize

Active Goal: Make sure your goal is turned “On” so it will track. Turning it “Off” will stop the tracking but not delete the goal.

Goal Position: This allows you to control the order in which a goal appears in your report.

It also lets you move a goal from one set to another without having to set up a completely new goal.

If this is the first goal you’re setting up, from the drop-down menu, select “Set 1, Goal 1”.

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Goal Type: There are three types of goals; URL Destination, Time on Site and Pages/Views.

Once you select the goal type you want to set up, a “goals details” box will open, allowing you to enter more details about your goal.

Match Type: You have three options for how you want to match your goal…

  • Exact Match – An exact match of every character in your URL – without exception According to Google, you’d use this when your URLs are easy to read and do not vary.
  • Head Match – This matches the identical part of the URL string you specify. So you can specify only part of the URL and it will only match that part.Google suggests you use this option if your website has dynamically generated content, use the Head Match filter and leave out the unique values.
  • Regular Expression Match – With this option you can create wildcard matching. This could be useful when you’re tracking multiple items from within a folder such as download links.

For example, if you had multiple downloadable products in a folder called “downloads” that was housed in a folder called “members” you would enter /members/downloads/ in the regular expression field and it would track ALL of the files within that folder.Case Sensitive: Are the URLs you entered above case sensitive? If so check this.

Goal Value: If your goal completion has a dollar value, enter it here.

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